A quote configurator that turned a slow sales process into a self-service one.

Challenge

Every quote request arrived as a vague email, and the sales team spent hours going back and forth on shipment details before they could even give a price range.

By the time a real price reached the prospect, competitors had often already responded — and many enquiries turned out to be outside Northline's service area or shipment size once the details were finally clarified.

Solution

We designed and built a custom quote configurator embedded in the new site: prospects specify shipment type, volume, origin and destination, and receive an instant estimate plus a qualified enquiry lands directly with the sales team.

The configurator's logic was built to mirror how Northline's dispatchers actually price freight, so estimates stayed realistic, and every submitted enquiry arrived already structured with the details sales previously had to chase down manually.

Result

Sales stopped spending time on unqualified enquiries and could focus conversations on prospects who already understood the likely cost — shortening the path from first visit to signed contract.